The Great FDI Hustle

by Mark O'Connell

Foreign Direct Investment (FDI) is highly prized and sought after by nations and their governments around the world. Attracting foreign companies to establish a presence and activity in an alternative location to their domestic one can reflect positively on the economic policies, skills and competitiveness of the host country.

In this lively and captivating book peppered with real examples, case studies and anecdotes, Mark O'Connell lifts the lid on an industry which can seem opaque and complex to the outsider.

“It is no longer enough for locations to pitch their location as the most competitive…today corporates and their customers and shareholders care about sustainable and responsible investment.”
“The case for involvement of regions and cities in the FDI attraction process has never been more acute.”
“In the diminished pool of FDI opportunities it is critical to understand the demand side client segmentation.”

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About

Mark O'Connell has worked for international organisations, governments and private companies around the world advising on FDI during a 40 year career. In this lively and captivating book peppered with real examples, case studies and anecdotes, he lifts the lid on an industry which can seem opaque and complex to the outsider. The policies to pursue FDI deals, the means to attract them, the motives for the corporate location decision and the impact on the host communities are not always what they seem, and this expose is an entertaining and enlightening journey from an insider's view. As well as supporting the world's most successful EDOs, Mark's work includes advising and supporting leading multinational corporations such as Amazon, Google, IBM, Abbott, Norbrook, Intel, Carrier, Facebook (Meta), Volkswagen, Airbus, Tata, Nissan, LG, and Samsung.

Including insights on Leading EDOs

Learn More: FDI 101

Discover the fundamentals of FDI and its role in driving global economic growth with OCO Global’s FDI Academy. Designed for professionals new to FDI or seeking a refresher, this course covers key concepts, trends, and strategies to attract and engage investors effectively. Gain insights into investor motivations, project lifecycles, and best practices from top investment promotion agencies. Discover more