FDI Academy
Build Your Capabilities in Investment Promotion Skill Up, Step Up
with Tools and Techniques

OCO

The OCO FDI Academy has delivered thousands of hours of training to FDI professionals around the world, equipping them with the skills to manage the full investment cycle.

Our courses will enable you to improve your offer with established foreign investors and target new investors more effectively. We will help you to

Our courses are comprehensive, giving end-to-end support which cover the whole FDI lifecycle; they provide market and sector specific insights and analysis to ensure they are highly relevant to you and they are engaging, with interactive group exercises and Q&A sessions.

All our courses are live and online, delivered remotely by expert trainers.

For over 20 years OCO Global has worked with Investment Promotion Agencies and Economic Development Organisations to help them build their capabilities across the full investment lifecycle. Current clients include The Department for International Trade, InvestHK and the City of London Corporation.

Upcoming courses

FDI 101

This course is aimed at everyone who works in FDI, no matter your level of experience. We break down some of the jargon, look at recent trends and consider the role of FDI in supporting economic growth.

With this course you will learn:

  • The benefits of attracting FDI
  • Investor motives and perceptions
  • The investor lifecycle
  • Best practice approaches by leading IPAs around the world
For more information click HERE

TARGETING AND LEAD GENERATION

Investment leads are the lifeblood of any investment promotion agency, and whether you’re an analyst, researcher or investor-facing professional, it is crucial to understand the process of identifying, targeting and subsequently engaging with potential investors.

By the end of this course you will:

  • Understand why company targeting and lead generation matter
  • Be equipped with tools and techniques for identifying and targeting prospective investment leads
  • Understand how best to reach out to investors and build relations with leads
  • Have honed your skills in company targeting and the use of digital media
For more information click HERE

CONSULTATIVE SELLING

When engaging with IPAs, investors look not only for facilitators, but advisors who understand their businesses. If you have an investor-facing role and would like to build or improve your consulting skills in areas such as conducting investor meetings, delivering presentations, pitches, advising clients and negotiation skills, then this course is for you.

By the end of this course you will:

  • Understand the trends towards consultative selling and private sector involvement within investment promotion
  • Have been given practical frameworks and tools for consultative selling with investors
  • Have tested and honed key consulting skillsets, including preparing and conducting investor meetings, presentation and pitching skills and negotiation skills
For more information click HERE

FDI Academy
Find out more about our courses

    OCO