US showcase at Hannover Messe

Ryan O’Lynn | 24 Apr 2016 | European Perspective

Spring has most definitely sprung and it’s almost hard to believe that we are already in April. Next on the agenda in terms of upcoming events is very much the HANNOVER MESSE taking place from 25th -29th April in Germany. Once again OCO Global will be in attendance at the event meeting with a multitude of companies as we identify growth potential and provide guidance to companies at all stages of their internationalisation plans where that be as a first time exporter right through to a strategic FDI project into a new territory. HANNOVER MESSE is well regarded as one of the world’s most important industrial tradeshow and one of the key capital goods exhibition for companies to attend.

The show itself is hugely impressive based on the numbers alone. In 2015 the show organisers announced that in excess of 6500 companies exhibiting coming from across the world and accounting for 70 countries in total. The show drew in more than 220,000 visitors of which almost 1/3 were visiting from International markets making this a strategically significant opportunity to meet with customers, suppliers and potential partners from around the Globe. The 2016 show highlights the USA as its partner country following on from the excellent showing from India in 2015.
The show organisers are excited with this year’s partner country and it’s easy to see why…

“The US economy is superlative in the true sense: with a GDP of almost $ 17 trillion the USA accounts for more than one quarter of the entire world economy. In 2014 American carmakers exported more vehicles than ever before. Total exports amounted to $ 1.6 trillion annually, while imports stood at € 2.3 trillion”
There will be a strong showing from US companies with almost 400 individual American companies in attendance and such is the prestige and significance of this event, the President of the United States Barack Obama will join German Chancellor Angela Merkel to open HANNOVER MESSE 2016.

OCO Global’s focus at the show will be very much so focused on trade and investment working with our clients to help build and continue to develop a pipeline of potential company investment leads in addition to working directly with individual companies as they contemplate their trade approach to new and exciting international markets. OCO Global have valuable expertise which can assist with this type of international export development and expansion facilitation. There are multiple routes to market whether it be conducting initial market research on a given market, or conducting a service to identify and approach a potential partner for your needs, right through to providing insight and assistance on how to set up and invest in a new market should that be the direction you are heading.
Check out the Hannover Messe website for information about the event including the substantial exhibitor list and details of companies in attendance.

If you would like to meet with OCO Global at the show please feel free to email me at and I will be happy to arrange a time to speak with one of our team in attendance to touch base on your company plans for the future and provide a further outline of our work.