Knowledge-as-a-Service (KaaS) Team provides Invest in Cardiff with enhanced business intelligence and research capacities.

Client: Invest in Cardiff

Location: Cardiff, Wales (UK)

Target Sectors: Cross-Sector

Markets: Global

Delivery: 2021

About the project 

Invest in Cardiff is the Economic Development Agency for the capital of Wales, providing customized services and a range of programs to help companies launch, grow, innovate and expand in Cardiff.

Invest in Cardiff faced the challenge of limited internal resources for bespoke market research and business intelligence to streamline investment attraction activities.

In order to manage time and budgets most efficiently, Invest in Cardiff was seeking a flexible partner that has comprehensive access to a range of data sources and is able to quickly identify and interpret investor information to equip the Business Development Team with actionable insights.

How OCO Global Supported:

The OCO Knowledge-as-a-Service (KaaS) Team provides Invest in Cardiff with enhanced business intelligence and research capacities. A dedicated virtual OCO analyst is directly linked to the Invest in Cardiff Business Development Team, conducting tailored research for investor target list building, peer group analysis, company profiling and investment news & signal tracking services.


With state-of the art secondary research methodologies and comprehensive access to market and business intelligence sources, our analyst team provides a flexible resource that supports Invest in Cardiff in staying ahead of the latest FDI developments with a specific focus on UK-to-UK developments in their key target sectors. 


The KaaS solution further includes full access to VELOCITI database with >100,000 records and a dedicated analyst to provide support on-demand.


OCO works with Invest in Cardiff to support their investor attraction activities with customized KaaS-Services which has supported to generate over 200 investment leads to Invest in Cardiff each year. OCO commits to concrete outputs based on an annual subscription model including:


– Tailored List builds on > 200 high-potential target companies in defined sectors, with a key focus UK-based companies expanding domestically as well as in selected international target markets

–  Tracking of 120-150 investment signals and enrichment with data and qualitative information containing clear evidence of an imminent expansion opportunity

– Analysis of 4 international trade shows across the year to help with (virtual) appointment setting including review of exhibitors that met Invest in Cardiff’s defined criteria with selection rationale to help Cardiff’s Business Development Team engage with the most relevant companies

“Cardiff Council have been working with international FDI consultants OCO for nearly 10 years. The Council have found their market knowledge, insight on trends and intelligence tools of great help in developing our marketing strategy and proposition development.”