The international marketing team at the UK Department for Business and Trade was seeking a better way to promote its core industry clusters in strategic markets.
Teams at post held buyer relationships and teams in the UK held company relationships, but existing trade programmes struggled to bring these together except at trade shows. In a post-Brexit world, UK PLC needed a more strategic approach to engaging target economies, promoting its entire value chains and fostering long-term bilateral trade relations. When forward-looking executives at DBT heard about our trade corridor programme they embraced it and rolled it out across strategic sectors and markets including:
– Supporting the Midland’s Future mobility cluster to forge strategic relationships in the priority markets of Turkey, Mexico and India
– Helping UK companies in the design & construction; leisure & tourism and industry 4,0 sectors to support the implementation of giga projects in Saudi
– Turning State level MOUs from paper into practice in Florida and Utah, creating collaboration between similar ecosystems for mutual benefit
Global trade has an impact on our planet and that’s why we’re rejecting speculative travel and instead, embracing digital platforms. In doing so, we’re reducing the carbon footprint as well as generating greater ROI for our clients.
